The Spa at Catfish Bend functioned as its own brand within the larger resort brand. I developed a consistent aesthetic for monthly advertising, which took the form of posters, print ads in the direct mail communications, and digital signage around the property. Designs were photo-forward with an emphasis on sensory experience when the service was difficult to photograph. Since The Spa was intended to appeal to a number of sensibilities, I used clean, neutral typography and plenty of open space to reflect the airy storefront.
This image is from the monthly direct mail booklet. Bleeds (extra space for trimming in the print process) are built in to the top and right sides.
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