In 2022, the Iowa Wesleyan Art program celebrated its seventy-fifth anniversary. To commemorate this event, Art & Digital Media Design faculty requested a graphic suitable for email signatures, signage, social media, and possible web presence.
To honor the deep history of traditional art at Iowa Wesleyan, I searched for a typeface with a hand-drawn feel. The typeface chosen for the “75” numerals is reminiscent of graphite pencil, with strong geometric lines and architectural elements to complement the program’s background in printmaking.
During the process, the client requested inclusion of elements from an existing graphic made for the department by an IW alumna. The cyan, magenta, and yellow color boxes reflect the current department branding with that graphic.
Jen Koch 
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